Bacardi Carta Blanca – The World’s Most Awarded Rum

Bacardi is more than just a brand; it is the name that defined the modern rum industry. Founded in 1862 by Don Facundo Bacardí Massó in Santiago de Cuba, Bacardi revolutionized the world of spirits by creating the first "refined" white rum. Before Bacardi, rum was often harsh, dark, and unrefined. Don Facundo changed this by using a unique strain of yeast (still used today), a secretive charcoal filtration process, and purposeful aging to create a spirit that was light, clean, and elegant.